We started our Chemistry Cachet newsletter way back in 2015.
I wrote this post in 2016 about why I started a newsletter because it was a little bit of an unusual thing for bloggers to do back then.
Now that newsletters are pretty common, I went back and updated this post for you (2022) to share why you should join our newsletter!
Chemistry Cachet’s newsletter has been around for almost 7 years now. I started it a few months after starting Chemistry Cachet (April 2015).
It has grown to well over 20,000 subscribers, and I have only missed one monthly newsletter in those years. That was March 2020 when I had emergency knee surgery. Other that that, every 1st of the month, you will find our letter in your inbox.
Here is why you might like to subscribe to it also!
One. You Will Never Miss A Post
The biggest reason to sign up for our monthly newsletter is so you don’t miss a post! I have had readers over the years say they missed a post and never knew we had it. Follow us on social media is great, and you will be able to watch videos like on Instagram. But social media is persnickety, so you can miss new posts without even knowing it. Our monthly newsletter contains all new blog posts from the month, and it goes right to your inbox.
Two. You Don’t Need Social Media to Follow Us
Many people don’t have even have social media, so we like to make sure everyone gets to enjoy our stuff! If you don’t do Facebook or Instagram, like more and more people aren’t doing anymore, than our newsletter is perfect for you. Email is less stressful and more fun. I also have older family and friends who subscribe to our newsletter because they want to be able to just click on links. They don’t even know what a blog is, but thy
Three. More Behind the Scenes
I love sharing behind the scenes, not so blog worthy pictures and information. There is so much that goes on in the background of a blog, and I love showing people what is happening outside of the blog posts and pictures.
Four. Being More Personal
I love just being able to write like myself in a newsletter. It isn’t a professional platform, it’s just a letter to my friends, saying hi and what is happening in my world. It is fun being laid back! I treat my blog like a business, since it is the career I am working towards, so I try to keep it more business like. The newsletter can be anything I want!
Five. Archives
Typically, we share old posts in our monthly newsletter too. I always have people reply and say they forgot about that post. Or maybe they weren’t readers yet when we published something, so the newsletter is a great way to remember or find new information.
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Alexis is an investigative chemist sharing her expertise in cleaning, skincare, gardening, and home hacks. She personally tests out products like the best skincare products or home products then shares not only the science behind how it works, but also her personal results. She is the mom of two living in Texas with her husband. Find her on Instagram for fantastic videos, tips, and behind the scenes.
Just signed up for the newsletter! Can’t wait to learn more about you and your blog!!
Christina :: Simple and Delish
I’m so glad you signed up Christina! It is something I look forward to doing each month :))))
Your second point of connecting with non-blog readers is great!! thanks for sharing – definitely something for me to keep in mind!! xo, Biana – BlovedBoston
It really is a great way to reach out to them as well! Thanks girl, have a great day!!!
Great tips. I just started my newsletter and am still pl;aying around with what to include.
That is awesome Alanna! It took me awhile to come up with my goal for the letter and it has been fun continuing to tweak it! 🙂
A newsletter is something that is definitely on my “blogging to-do’s”. I think it would be amazing for recipes especially!
That is awesome Kari! It is definitely great for recipes and special things!
All right, you’ve convinced me…I need to set one up.
I think you should Christine 🙂 It is fun!
Thanks for sharing about your thought-process! Blog newsletters are something that I toss around back and forth, so it’s really helpful to hear why you have liked it. I will keep this in mind!
Thanks AnneMarie! I have heard many different reasons for other bloggers doing it, so I thought I would share my laid back experience with it 🙂 If you start one let me know!
I found you on the Dedicated House. I’ve been contemplating starting a newsletter for my blog, so thank you for sharing your positive experience!
Thanks Erin! It has definitely be fun and enjoyable. I think it can be a great way to reach out to people too 🙂 Have a great day!
Good points. I will have to think about starting a newsletter although i’m not sure I would be able to keep up with it.
It definitely adds another thing to list! Some months I feel like there is just no time!
I never thought of all the uses for a newsletter before. I love that you use in it a laid-back and more personal way!!
Just signed up – can’t wait to learn about all the behind the scenes and special recipes!
~Mattie
http://www.mattiesmakings.com
Thanks Mattie! I am so glad you joined me 🙂 It is a fun thing each month! I thought making it more like a letter to a friend versus another professional avenue would be a lot more enjoyable! I hope you like it!
Awesome tips! I’ve always wondered if a newsletter would be worth it, and I think it would be a great way to connect with the non-bloggers <3
Green Fashionista
That is really the best part about it! I have so many local people that read my blog, but don’t use blog readers or social media so it is great for them!
Love these reasons for why to start a newsletter! One of my blog goals for 2016 is to create a monthly newsletter <3
Ashley
http://www.ashleyelizabethbeauty.com
That is great Ashley! Good luck with it, I know you will love it!
This is on my list of things to start this year! I just need to figure out when and how to implement it!
Getting started is definitely the hardest part for sure! I did a bunch of research before I started to make sure I got off on the right foot 🙂 I hope you get a chance to give it a try!
Hi Alexis… I love your newsletter as well as your blog. You put a lot of love, time and dedication to both of your works. The newsletter is more casual and personal, like talking to a friend over high tea. 🙂
Hi Laurie, you are always so sweet and I love connecting with you! I am so glad you have joined along with me 🙂 That is exactly what I wanted from the newsletter, I am so glad you like it too 🙂
It is fun and you like it and that is what is most important. I do want to grow my blog and also make sure that it is authentic to me and fun!! It is so fun to find new and unique ways to connect with your readers!!
Thanks Julie! It is fun to fine new ways to connect and grow 🙂
These are some great tips. I want to start a monthly newsletter, but was not sure what to put in it, now I have some ideas.
Thanks Mary! I hope you find some inspiration. It is fun to just make it your own 🙂
I’m glad to hear that a newsletter has been so successful for you! I’ve been on a bit of a hiatus with my newsletter but I hope to start it up again soon.
Thanks Emma! It is definitely harder to keep up with, but doing it just once a month makes it doable! Thanks for stopping by, have a great day!
Thank you so much for sharing these ideas. I want my blog’s newsletter to become something more than just showing recent blog posts, but I wasn’t sure what else to include. This gave me some good ideas to think about.
Thanks Rebecca!! I hope this can give you some inspiration!
I enjoy reading your newsletters! If I was a really good follower, I would have emailed you back and told you. 😉
I’m so glad you do Anne!!! That makes me happy to hear 🙂
Yes, newsletter really makes you more updated and connected to new posts and features from the blog itself. More powers. 🙂
Spices + Everything Nice | http://www.ajeinomoto.com
I agree!!! They are a great way to connect!
Your post is really a great guide for what to put in a newsletter! Thank you for inspiring me!
I’m so glad to hear that! I hope it gives you some wonderful inspiration 🙂
Signing up now…someday maybe I will start a newsletter, but with my current work-load there is no time.
It is definitely time consuming! I thought about trying a few times a month, but decided to keep it at once per month for now. I am so glad you signed up!! I think you will enjoy it 🙂
I thin k you have the right idea Alexis – once a month and more content I am going to sign up too – thank you for stopping by Pin worthy Wednesday .
Thanks so much!! I hope you enjoy it 🙂
Interesting. I just wrote a post about publishing on Paper.li instead of on your blog and on Medium before that.
Thanks for the idea of a newsletter.
Janice, Pit Stop Crew
Thanks Janice!!! Have a wonderful day!